The ale of the sons of men
is not as good,
as they say;
since about his own mind
a man knows less,
the more he drinks.
That is called the heron of forgetfulness,
which hovers over ale-parties,
it robs a man of his mind;
with this bird's feathers
I was fettered
in Gunnlath's garden.
-Hávamál, verses 12 & 13
The reality was (and is) somewhat different.
As quoted at the beginning of this article, the Hávamál-- one of the poems of the Poetic Edda that concerns itself, among other things, with offering down-to-earth bits of wisdom-- councils against over-indulging in alcohol. This may be contrasted with the importance of ritualized drinking in Germanic religion. In fact, one of the most significant ceremonies in modern Heathen practice is the sumbel (AS symbel), which is built around the ritualized drinking of toasts. How to reconcile these two extremes?
The answer lies in the nature of the sumbel itself.
Sumbel is a ritual wherein a sacramental beverage (usually mead, but cider, wine, beer, or non-alcoholic beverages are often used in modern practice) is used to make toasts of several different kinds. The ritual is described in great detail in the Anglo-Saxon poem Beowulf (lines 607-641), where Queen Wealhtheow herself serves the holy mead, “through the hall… to younger and older everywhere.” That Wealhtheow was a woman is in itself significant in the context of the offered drink, as many modern Heathens, particularly those of Theodish stripe, believe that it is unlucky to take a drink in sumbel from a man. That she is of high rank is also significant, as the serving of the mead at sumbel is not drudgery to be left to servants, but a high honor, jealously guarded. It is also recalled in the tradition of the valkyries in Odin’s hall Valhalla bearing cups of mead to the assembled heroes who dwell there.
Once begun, the participants of the sumbel are taken, metaphorically and metaphysically, to another place. The words spoken and actions performed during sumbel are of critical significance, as the horn is a symbolic representation of the Well of Wyrd, and words spoken into the Well impact the fate of both speaker and listeners in a very real and literal sense. Oaths, for example, sworn over a horn during sumbel are of particular import. It is not simply the case that, having sworn an oath, one should do one’s best to fulfill it. Having done so over a horn, over the Well of Wyrd itself, means that the oath-maker has literally changed the nature of reality, setting the universe on a course leading to the fulfillment of that oath. It is possible for such an oath to be broken, of course, but doing so upsets the balance of the universe. One’s own fate is rocked by such failure, and the consequences extend to all those who were present in the hall when the oath was sworn, as well as to those whose Luck is intertwined with the oath-maker.
While there are many instances in the literature which demonstrate the ill effects that can come from over-indulgence in drink, the Saga of the Jómsvikings does so with great clarity, serving as a cautionary tale that brings the warnings of the Hávamál into sharp focus. King Sveinn of Denmark gave a great feast in honor of the dead father of several of the Jómsvikings (an independent band of mercenaries). Plying them with the strongest drink available, he goaded them into swearing dangerous and ill-advised oaths. This several of them did, swearing to attack and overthrow the powerful Jarl Hákon of Norway. The next morning, they did not even remember swearing the oaths, but that, in the Germanic conception of the sacred nature of oaths, was immaterial. They had said they would do a thing, and would do it or die trying. The expedition was a colossal defeat.
Most modern sumbels are structured with three rounds of toasts. The first is a toast to the Gods; as a rule, this is limited to Germanic Gods, but different groups have different customs on this count, and guests may or may not be permitted to offer toasts to foreign deities. Some groups place further limits on such toasts, frequently disallowing toasts in honor of Loki, Fenrir, and other figures from Norse mythology who are seen as being enemies of the Gods and humanity. Again, different groups will have different rules, and if you find yourself in a sumbel and have a question about the appropriateness of a toast you intend to make, proper etiquette says that you should ask first. In some cases the horn is passed from person to person, and each makes their own toast. Other groups will do a “group toast”, with everyone assembled drinking at once. There are few hard-and-fast universal rules as far as the details go, as long as the general outline is followed (for example, some groups have a taboo about food being present, or that the sumbel must be held indoors; other groups do not share these restrictions, but might have others of their own).
Because, in Germanic society, “ill luck” from an unfulfilled oath could taint not only the oath-maker, but those others assembled in the hall as well, the office of the thule was established (ON ÞulR, AS Þyle). One of the thule’s roles during sumbel is to ensure that no ill-considered oaths are sworn during the ceremony, nor any unlucky words said or actions taken. In many ways the thule acts as the “master of ceremonies”, ensuring that the sumbel flows smoothly, and that it does not degenerate into silliness or unseemliness. This should not, however, be taken to mean that the sumbel is not a joyous time; humor and wit are welcomed during the rite, as long as the general decorum is maintained.
Thus we see that, while there is a great history of drunkenness as being the norm in Germanic culture, there was a tradition of moderation as an ideal. This tradition was directly expressed in the literature with which most in a Germanic culture would be familiar, such as the Hávamál and riddles, as well as in cautionary tales such as those found in the Saga of the Jómsvikings. However, in the modern context this ideal is more often expressed and enforced in the ritual of sumbel, that the feathers of the heron of forgetfulness not bind those who are speaking their words into the Well of Wyrd.