Vastly increasing the number of people who follow Asatru. We have not even begun to tap our potential for growth!This, plainly stated, means we need to actually and actively convert people to Asatru. Not just "wait for those the Gods lead to us", and not just chat up people we see who are wearing a Thor's hammer. But actually going out and demonstrating to people and/or convincing people that Asatru is a better faith for them than the one they currently practice.
I know a lot of people who come from a Christian background are (understandably) skittish about proselytizing. The sort of "believe in Christ or be damned in Hell for all eternity" sort of effort is, while effective, not ultimately in keeping with the fundamentally optimistic and positive nature of Asatru and Heathenry.
There are, however, other ways to perform the sort of outreach that is essential if we're going to see the sort of dramatic growth that we need if we're to truly become a "viable... alternative" as we see in goal #3. As long as we have a dozen people in each state, we're doomed to be the fringe of the fringe.
All that takes resources, and resources takes numbers.
So how to grow Asatru? How do we get those numbers? Is it even possible to get people to move to Asatru from their current faith without "fire and brimstone"? I think so. But let's not call it proselytizing. It's outreach. It's inviting people to come home to the faith of their ancestors.
Form a kindred, and make it active. Even if it's just you and your family, get out there and put something together. This is a vital foundational step. If you don't have a place where a new person can go, and something that you can invite them to participate in, anything else is going to be wasted. You're not doing outreach to get someone's email address. You're doing outreach to get someone to choose the faith of their ancestors over the faith they're practicing today. At the very least, you need to have some sort of group that you can hang a shingle out in front of, and you have got to, got to, got to have some event coming up that you can invite them to. Even if it's just a regular New Moon offering to the land wights, a Thursday Lore Study, or a Friday night pub moot. A public place is best if you can manage it; people might feel a little awkward coming to your house. Always have something coming up that you can invite someone to. Be active.
One caution: if you are a kindred of just you and your family for now, don't hide it. The worst thing you can do is imply you have several people, and then it turns out you were pumping yourself up. People will understand if you're just starting out. Be honest.
Have literature available, and don't be shy about distributing it. I'm currently putting together some trifold flyers and other literature specifically aimed at outreach. Not everyone is a reader, and not everyone who is a reader is going to be moved by what you hand them. But we need to have a whole series of flyers, posters, door hangers, bookmarks, cards, and other literature available to support outreach efforts. That's something that can be done by both individuals and the AFA as an organization. Make sure it has contact information, too. If you can't get someone's phone number or email address, at the very least have a way that they can get hold of you if they have questions. Figure out ways to get it in peoples' hands (hey, if it didn't work, the Christians and the Baha'i's wouldn't do it). Get a table at a Viking Metal concert or a local Scandinavian cultural festival. Maybe it'll take handing out a hundred flyers to get one interested member. But that one member is worth the effort. Nobody said this is easy. Be proactive.
That's just a start, of course. There are literally whole books (hundreds of them, in fact) talking about religious outreach. If you really want to help Asatru, and the AFA, grow, you need to embrace goal #4. Not just trust to the Gods to bring people who happen to stumble on some mention somewhere, but go out and find them and bring them home.
It's not an easy thing. For many of us, it's not a comfortable thing. But it is a necessary thing.