I thought this story was quite amusing.
Apparently the organization "Campus Crusade for Christ" is changing its name to the edgier "Cru". They say that the old name "our name was getting in the way of accomplishing our mission".
Indeed. Now they can accomplish their mission by stealth, suckering in kids to meetings without having to tell them that theirs is a Christian organization. That's bound to bring some of the less... Christ-inclined... kids in the door.
Gotta wonder if they saw the success that the Moonies were having with their bait-and-switch games on college campuses, and figured they'd start to emulate them.